Setanta Sports News was a creation of the Virgin Media Television network and Setanta Sports. Launched in November 2007, this channel became a 24 hour sports news provider for Setanta Sports. Setanta Sports News capitalized on the success of Setanta Sports and tried to capture the sports news viewers situated in UK and Ireland. A free channel available via satellite tv and also available on the internet, Setanta Sports News was positioned as Sky Sports News primary rival. Even when Sky Sports News became an integral part of Virgin Media television, Setanta Sports remained with this particular platform and continued to retain its rival position.
Approximately 12 months after the channel launch, it had been decided that the channel required a new look. Thus came the brand new look of the show using a widescreen format, headlines were run at the bottom entire screen and many more smaller yet significant changes. The channel however continued to experiment with its looks and format structure over the year incorporating smaller changes to make it attractive to the viewers.
Setanta Sports was doing very well as being a sports channel since its inception in 1990. This channel broadcasted international sports entertainment from its station based in the city of Dublin in Ireland. Formed through an understanding of the Irishmans passion for sport, this channel targeted at broadcasting all Irish sports events to its Irish expats. They have a set of individual channels that operate in the US, Ireland, Canada, Australia and Africa and broadcast competitive sports such as hurling, golf, Gaelic football, association football, American football, horse racing, boxing, rugby union and darts.
However following a successful run for more than a decade, Setanta Sports began facing financial difficulties. The channel operated by Setanta Sports in the UK used to be broadcast just as Setanta Sports entered administration or liquidation during 2009 because of financial issues and insufficiency of funds. The ownership of Setanta Sports Channel Ireland limited changed. The channel then went on to be co-owned by Gaiety Investments and Sabloss Limited.
Because of this alteration of fortune, Setanta Sports News ceased broadcasting from 2009. This was also accompanied by a loss of a number of jobs. However portions of Setanta Sports continued broadcasting sports events in Ireland, Canada, USA and Australia. The only real hiccup was that some content remained affected because of the closure in the operations in Great Britain.
Setanta Sports remained in the news for the various reports that continued to brew regarding its change in ownership and prospective buying proposals. There were several reports by news providers that spoke of Setanta Sports Ireland had been looked over with interest by music producer Dennis Desmond.
Following a ownership change both of the Setanta Channels, the one in Ireland as well as the one in the USA, are licensed from the Broadcasting Commission of Ireland. These broadcast rights include airing of club football from counties such as Germany, France, Ireland, Brazil and Netherlands, national football games, rugby union games, rugby league games, exclusive rights to the live broadcasting in the USA PGA golf tour and other championships including Australian Football League, war of the darts etc.